Entertainment
2Baba Unveils New Management Team, Announces Bold New Phase in His Career
Legendary Nigerian singer Innocent Idibia, popularly known as 2Baba or 2Face, has officially unveiled a new management team as part of what he describes as a major new chapter in his iconic career.
Taking to Instagram, the Afrobeats pioneer shared the news with fans, noting that the newly assembled team was carefully selected to reinvent and amplify every aspect of his brand. According to him, the move marks a renewed focus on both his enduring legacy and the vast opportunities ahead in Africa’s dynamic entertainment industry.
In a joint press statement, his team highlighted his immense contributions to the music scene:
“With a career spanning over twenty years, 2BABA has redefined Afro-pop and inspired countless artists. His timeless artistry, advocacy, and global appeal are hallmarks of excellence, and this new team has been brought on board to build on that legacy. From music releases and brand partnerships to global engagements and creative collaborations, the team will manage the full spectrum of his career, both locally and internationally.”
Speaking personally on the development, 2Baba expressed his enthusiasm for the transition:
“I’m excited about this new chapter. Change is a necessary part of growth, and I believe this team understands my vision, my legacy, and where we’re headed next. We’re not just celebrating the past, we’re creating more magic.”
The new team comprises experienced professionals in music business, branding, entertainment law, and digital innovation — all united in their commitment to uphold 2Baba’s legacy and steer his career forward with strategic, value-driven goals.
The team also revealed that fans can look forward to a rollout of major projects in the coming months, including new music, live shows, and social impact initiatives.
“We remain anchored in authenticity, excellence, and a deep sense of social responsibility, which continue to position the music legend as a powerful voice across Africa and the diaspora,” the statement added.
