BBNaija Organisers Announce Season 10 Premiere and Record Grand Prize

Big Brother Naija is officially returning for its 10th season, and the organisers are pulling out all the stops.

The show is set to kick off with a double premiere, and this year’s winner will walk away with a groundbreaking ₦150 million — the highest prize ever offered in the show’s history.

Speaking at a press briefing on Wednesday, the organisers described the new season as a major milestone in BBNaija’s journey, celebrating a decade of cultural impact, growing fan support, and entertainment dominance across Nigeria and beyond.

This season will introduce a revamped format, promising more suspense, unpredictable moments, and audience engagement. It will steer away from last season’s “No Loose Guard” theme and embrace a fresh approach designed to elevate the viewing experience.

Auditions were held physically from May 16 to 18, drawing large numbers of aspiring housemates from across the country. According to the organisers, fans should expect enhanced features — including real-time voting, direct audience interaction in key house activities, and live updates throughout the season.

Fan-favorite host Ebuka Obi-Uchendu will once again return to guide viewers through the weekly drama, evictions, and surprise twists. The show will be aired on Africa Magic Showcase and Africa Magic Family, with continuous coverage on DStv Channel 198, GOtv Channel 49, and streaming live on Showmax.

The announcement was further amplified on social media, where BBNaija’s official X handle posted:

“We all know Biggie has been serving drama, twists, and iconic moments for nine spicy years.

Now #BBNaija Season 10 is HERE, and it’s outdoing everything you’ve seen. Certified reality drama. No zero. No minus.”